Benefits of totem signage

Benefits of totem signage

What exactly is totem signage? These tend to be freestanding signs that can be seen from a distance for maximum visual impact, sometimes know as monoliths. They’re great for promoting your brand and providing information easily. Within the retail sector especially,...
2D vs 3D: The battle of the lettering dimensions

2D vs 3D: The battle of the lettering dimensions

When considering signage, there are several options to take into account. Many websites and blogs are dedicated to font, branding, graphics and colour choices. However, an often-overlooked option is the decision between traditional 2D signage or 3D lettering (also...
Tricks to a successful rebrand

Tricks to a successful rebrand

Rebranding a care home, a shop, a hotel or business can potentially be one of the most difficult undertakings made by a management team or owner. This stress is very understandable as your brand is your identity and makes up your core values in the market place....
Colour choice and font: Why is it important?

Colour choice and font: Why is it important?

Choosing the correct font and colour for your signage has never been more important. If you get this combination right, you can competitively position your business or transmit the message you are conveying clearly and precisely. For example, Margaret Calvert and Jock...
Case study: HC One Healthcare 2017/18 Rebrand

Case study: HC One Healthcare 2017/18 Rebrand

Following the successful implementation of the original re-brand across 206 homes in 2016, HC One contracted Taylor & Pickles again to re-brand all of their original care homes plus an additional 164 properties recently brought into the group, including 110 care...
Benefits of traditional signage

Benefits of traditional signage

Effective signage is critical to any business in developing a sound, solid and sustainable foundation for successful branding, advertising and customer recognition. A creative, attractive sign can help your business easily stand out against the competition. During...
Directional signage and dementia

Directional signage and dementia

Dementia can affect people in many different ways, but we don’t often think about the seemingly simplest of tasks, such as going to the toilet. Although public places signpost directions to toilet facilities well, finding your way back through the maze of doors and...
Top hotel marketing trends for 2018

Top hotel marketing trends for 2018

Marketing has dramatically changed over the last fifteen years, with digital channels taking precedent and more traditional methods taking a back seat. This is also true of the hotel and hospitality industry. Below, we’ve outlined some of the most popular trends...